I love fashion and I have always been a big consumer of it, but over the years I’ve realized how increasingly at odds the fashion industry is with my connection to the earth and the people who inhabit it. We are all connected and once I recognized this simple truth I began to feel a deep responsibility to improve my own consumption habits and become a more conscious human for the betterment of all living things.

Each little shift can make a huge impact, and to me, this understanding was the first step to changing my mindset in every aspect of my life. I founded Nueve Los Angeles from this new belief system. We exist to do the work so you don’t have to. We proudly find, vet and research the brands we represent; only accepting the ones that are actively trying to improve their social and environmental footprint in some way. We are not searching for perfection, just better consumerism. What does that mean to us?

It means we ask the tough questions, require proof of action and hold our brands accountable. Do they make quality, timeless pieces that will stand the test of time, living on in your closet for years to come? Do they have fair labor practices, paying a quality wage under good working conditions? Are they actively trying to reduce their carbon emissions, waste, general pollution and/or overall impact on Mother Earth? In truth, some are doing better than others in these categories, but what we can say for certain is that they are trying to improve. And for that, we are both proud and supportive.

Does this mean that our prices are a bit higher than some other retailers? It sure does. But we feel that our “fewer, better things” mindset will more than pay itself back in the long run, benefiting both your pocketbook and the planet. When you shop with us you can do so with confidence, knowing you’re supporting the change we all hope to see. Nueve is a way for us to do our part, connect with people that CARE, and build a community that keeps learning from each other. We are one people, one planet and I thank you for being a part of this journey with me.

Xx,
CRISTIANE BACHMANN